The SEO choices possible for internet entrepreneurs continue increasing at every turn. Sticking the networking sites and bookmarking ingredients to the blend can make things ugly, on account of they're just additional things to learn and master, and can take away time from your fitness business.
A while ago, the watchword amid internet marketers was, "the cash is in the list". My, how spot-on that remains at present. Genuine internet entrepreneurs realize this, and on no occasion ditched their email marketing efforts.
Should you offer - that is the question.
It is probable to put together and carry on to increase a substantial flock of followers to your mailing list or to your e-zine without putting up a free offer. Besides, there is a risk that running a free offering promotion can result in being an absolute flop.
The key to deciding whether to dole out free offers to expand your mailing list is to know your audience, and then to over-deliver by giving them genuine and sensible health and fitness advice. That is the genuine deal, and one that will be more beneficial for everybody in the long-term.
Hence, when you partner that with a free iPad or gym membership rebate, for instance, you are sweetening the deal. You're attracting them to join your list because you give terrific info and excellent guidance, but you're bringing it up a notch by unreservedly saying:
"I value my work, and I am completely sincere in helping you reach and retain your goals. In fact, I'm so confident I can help you, that I will hand over a matter of importance, free of cost to you, if you win this contest."
Do you see what this can give you? It's all about handing out something exceptional, with an added bonus and not just about giving something away.
Turn up the noise - Let people know about your free offer
Given that you over-deliver, you won't have to ask for their email addresses again. Hence, a steady promotion is beneficial to turn up your campaign results.
If you are dedicated in your attempt to magnify your fan list, that can load up to a substantial advertising money. But excuted right, it's going to cash-in much more.
A compact AdWords or Facebook announcement, where your sole purpose is to catch an email signup rather than peddle a service, will do the trick. It's marketing, not sales, so we want to concentrate on increasing our list. Once you get their email addresses, you have them forever, as one might say. Therefore, if you receive their trust, you'll have oodles of chances to pitch and sell your merchandise and services.
You're going to need a catch phrase to highlight the benefits of joining your list and this will be your ad headline. Then, lure them further by telling them about your giveaway in the byline.
Let's examine this instance...
Can you get rid of your gut in 10 weeks?
Pay attention to this free 1-minute video right now. Win a free iPad.
This instance provides your audience three compelling incentives. The first is the main motivation you will deal to them when subscribing to your list - this should be your key benefit so you can develop a quality, focused list.
The subsequent thing is the 1-minute video, which lets them know them it won't hold more than a minute to hear your message.
The third is your giveaway, where you enhance the deal by enticing them to enlist on your list and giving them a chance to win a free iPad.
Don't neglect to ask your audience to tell their family and friends about your giveaway, after all, word of mouth still holds value. At the same time, get your post broadcasted across the main social networking sites, so that you gain some social "juice" going back to your website, and towards your list.
Kim Lerner is a Fitness Coach and Marketing Coach for Health & Fitness Professionals. Visit her website for more fitness marketing ideas.
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