There is a new craze in the internet marketing world. It is called CPA Marketing.

CPA stands for cost per action. In affiliate marketing, you need to actually sell the merchant's product in order to earn a commission. In CPA marketing, you are getting paid by the lead. All you need to do is get a customer to the sales page and get them to submit some information, and you are paid a commission. Basically you are getting paid for a lead. For some offers all you need to do is get a customer to submit their zip code and you will be paid a commission. These commissions can be as low as $0.70 and I've seen them as high as $50.00. The amount of commission normally depends on how much information you are asking the customer to submit. For the high-end commissions, normally you will need to get the customer to submit either a credit card number or a social security number.

There are several networks, called CPA Networks, which are packed with the offers that you will need to promote. Some people use free traffic to promote these web sites, some use pay-per-click and other forms of paid advertising. That aspect of CPA marketing is just like any other form of affiliate marketing.

The good thing about it is, once you find a pay-per-click campaign that is profitable, you can turn up the advertising as high as you'd like. If you are getting a 100% ROI on your campaign, there is no limit to the amount of adspend you want to do on Google.

CPA has been kept a secret for a long time but now the cat is out of the bag and everyone gets a shot at it. It's an exciting time for a lot of people, myself included.