Five years ago I hadn't even heard of business SMS. I only stumbled across it when one day a friend told me of this really simple tool for helping me market my business more effectively. Once I visited the website promoting this online SMS service, what drew my attention was I could sign up for free and try it out at no risk whatsoever. The benefits to me, in terms of saving time and making more money, have been substantial. I have also found the service so easy to use, in fact, I could not do without this amazing little tool.
1. Online SMS sounds like something for the IT geek who likes using software tools but nothing could be further from the truth. In fact, the services are mostly web based and if you can access the internet and move a mouse you can easily use this service. This is really important because, like most people, I don't have time to waste trying to figure out complicated marketing tools, just give me something I can get started using within minutes.
2. Business SMS enables you to type out one message on your keyboard of no more than 160 characters and have it delivered within seconds to the mobile phones of hundreds or thousands of customers, supporters, club members or indeed healthcare patients. As long as the sender has the names and mobile numbers of their customers etc, a message can be sent out promoting their product or service.
3. A great feature of business SMS is that, before sending out texts, the system puts in the recipients' names for you, therefore every text message arrives personalised. This is extremely important because businesses will always get a better response when they address a person by for example their first name.
4. One of the main reasons why many marketing methods do not provide a profit is because the cost per customer acquisition is too expensive. This is why business SMS is so superior because each text costs only pennies to send out and there are no monthly contracts, commitments or admin costs. You simply pay a few pence for each text being sent out.
5. Online SMS also has a great feature within it that helps a business, club or organisation build a list of the names and mobile numbers of people interested in a particular product or service. By the way, online SMS is permission marketing, it is definitely not spamming people with unwanted text messages. Lead generation is important for all businesses because generating new enquiries is the lifeblood of their business and is particularly important for those who have not been in the habit of collecting contact details on a regular basis. I am referring here to the mobile numbers of not only customers but also potential new customers.
Although business SMS has the disadvantage of restricting each message to 160 characters, it is beyond doubt one of the most simple, cost effective, quick methods of running promotions for any business. Even non profit clubs and organisations are finding it a great way to reach their members and supporters within minutes, with important news and information. We will certainly see more and more business owners start using this remarkable little tool, particularly when they have to drive down the costs of marketing in this difficult economic climate.
Roy McDonald is the founder and owner of Txt Solution, a specialist provider of the UK's leading Online SMS service, providing simple, reliable, low cost text services to over 100,000 businesses, clubs and organisations.
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