Business Cards: What To Include For Success

Business cards, the calling card to you and your complete organization are not only a means of contact for interested prospects, but also a tangible representation of your brand. Below are our top tips for ensuring that your business card not only conveys the proper contact information, but also grabs the attention and ensures credibility.

Size - Make sure that the size of your card is not too far out of the norm, especially when at tradeshows. Many times people opt for a small sleek card, like the 3.5x1" card. Although they stand out, they are usually dropped when put in large piles of competing cards. So carefully consider what you would like.

Colors - Make sure that the colors that you use are reflective of your brand. Although it should stand out in terms scheme, and design, the colors should be in line with all of your other marketing collateral. So look at everything you currently have - from the Website to the brochure. All marketing collateral should incorporate colors that these schemes.

Contact Information - Make sure that the contact information on your business card is clearly visible. Having the contact information be the focal point of your business card brings about a stronger call to action. This call to action is what will motivate your prospect to contact you, and also will leave little question as to how they should interact with your brand.

Keep Worthy - Make your business card keep worthy. Stand out in some unusual ways, this could include interesting colors, fun facts, or a personal quote. These not only allow you to spark up a conversation, but also help motivate some word of mouth marketing. This word of mouth marketing is what can snowball your business into other demographics that you would not normally reach.

When you are done with your business cards be sure that you ask friends, family and coworkers for their opinion. Asking them for their opinion will help in the creation of a great business card.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.