Business Card Marketing: What You Must Know

Business cards are the introduction to your business, and the calling card to all prospects and clients alike. However, before you start creating your business cards you must first look at your current marketing collateral to see how to start your design. It is always best to have your marketing collateral matching. By having matching marketing collateral you are better able to build brand recognition, as well as brand credibility. Below are the top tips to ensure that you get the most from your business cards.

Contact Information - The contact information you include is important. For all intents and purposes, it should include your name, address, email and phone number. Anything in addition to that is welcome - such as social media links, FAX number, mobile number, etc.

Design - The design that you use is important as well. Be sure that all of your design components are centered around your logo. The colors should be reflective of your branding, and should harmoniously match your logo's colors. In addition to this, be sure that the design has proper weights and balances that are symmetric in nature. Having symmetry puts the eye at ease and also allows the recipient to process the information more efficiently.

Colors - Make sure that the colors you use are in line with your other marketing collateral. Your business card colors should be an extension of your brand, almost like a smaller postcard. So look at your website, flyers and brochures to see how you can minimize the same design. This will help in building an effective and trustworthy brand.

Just like all of your other marketing materials, it helps if you can also hand out your business cards to everyone. The more people the better! This is also the perfect opportunity to get feedback on your design. So hand them out to friends, family and coworkers to see what they think. They should be ale to provide you with an honest opinion of what they like and what you can improve on.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.