For those looking to increase the number of visitors to their sites, blog commenting can be a cheap and easy way to do so. However, if it is not done in the right way, it can take a lot of time without giving any real benefits in either higher rankings with the search engines or increased visitors. For it to be effective, one must understand its basic principles and how to use it correctly.
For those who have never heard of blog commenting for SEO (search engine optimization), it is nothing more than leaving comments on blogs with a link back to the site which is being promoted. While this is sometimes done through a link in the comment, many blog owners do not like such blatant use of their blogs as a source of links. Therefore, links usually need to be limited to the box provided in the commenting form.
The links provided.
Most blog links have the nofollow attribute. This means that the link will count little, if at all, as a vote in the eyes of the majority of search engines. With the tremendous number of blogs out there, it is still possible to find a lot of blogs that offer dofollow links. However, it is not advisable to get too concerned with this link attribute since this should not be the major goal of blog commenting.
Reasons for blog commenting
While the links provided be blog commenting do help some with search engine rankings, their direct SEO benefits are limited, and it takes a lot of links to really make a difference The main goal should instead to be to attract visitors to the site with informative comments that make the readers want to see more. In time, visits from the blog owners and others that find the site through the blog links should bring more natural links to the pages they find interesting. These links will count much more with the search engines.
Since it is never advisable to comment on a blog without reading it first, blog commenting is also a way to stay informed about the niche the blog is on. This should generate ideas that can be used to further improve the site being promoted.
Some dos and don'ts
Those who moderate blogs are frequently inundated with spam comments. Some of these are generated by spamming programs automatically and others by people trying to get links without making an effort. Generic comments such as "a very interesting article" are almost certain to be deleted by the blog moderator and should never be used. Instead, read every page being commented on and write at least a few sentences that contribute to the site.
With part of the purpose of commenting being to build a reputation, use the same name or nickname consistently when commenting on a niche.
Comment on blogs as closely related to the linked site as possible, and do not always link the top page of the site. Deep linking, linking to pages further within the site, is more natural and can give a site an edge with search engine rankings. It also makes it possible to link the page most directly related to the content.
Keep in mind that a comment on an article is a comment about somebody's work. While a bit a contrastive criticism can be fine, always keep in mind that the blog owner will likely not approve what they do not like.
Every commenting strategy will vary some, but it is important to always remember that commenting should be pursued in a way that it adds value to the site being commented on. In this way, both parties will win in the end.
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