Building Your Contact List - The Best Autoresponders

The automatic email responder, also known as an autoresponder, is absolutely the most important and valuable website marketing tool you will ever use. You simply won't succeed in an online business without one. It's a good idea to know what to look for in an autoresponder before you commit to one because it will be instrumental in the growth of your business and you will be using it almost daily.

People often ask me what features to look for in an autoresponder, and in my opinion the best autoresponders are: easy to use, affordable, allowing unlimited contacts without bumping the price up, and offer top-notch deliverability of your messages.

The best autoresponders are easy to use.

Honesty, I have test driven a couple that were so complicated... They were tougher to figure out than learning to fly the Starship Enterprise. I had trouble with the most basic features and had to refer to the help files every time I wanted to use them... You don't need an autoresponder that causes you to have a panic attack every time you sit down to use it. What you need is a system that is user friendly so that you can get your work done quickly and easily.

The best autoresponders are also affordable and allow unlimited contacts.

Something that I find extremely frustrating is that many of the better autoresponders are affordable - initially. But once you start building and growing your list, they jack the price up to the point that once you have 25,000 or more contacts the price jumps from a reasonable price of around twenty dollars a month to almost $150 a month and more.

Considering that you want to build many contact lists with your autoresponder and that ultimately you want all of your lists to reach 25,000 contacts and more, this pricing system is neither affordable nor is it reasonable. Imagine if you had only three lists totally 75,000 contacts - you would be spending almost $500 per month for your autoresponder. That's just silly and there is absolutely no need for anyone to spend that much on an autoresponder each month when there are great systems out there that don't gouge you for growing your contact list.

Be sure to use an autoresponder that is fairly priced because there is just no need spend $500 per month to get a high quality autoresponder (I use a system that is bundled with a bunch of other great marketing tools - it allows unlimited contacts, and the whole package is less than fifty bucks a month!). So shop around and invest in a system that will serve you well now and continue to serve you affordably as your lists grow.

There's one more thing that you must look for in an autoresponder. In my mind, the best autoresponders must offer excellent deliverability for your valuable messages.

What's the point of using a marketing tool that doesn't get the job done? There are many bargain autoresponders out there that seem like a good deal. They have all the features you want and need and they are super cheap - but, more often than not you will find that your messages are not delivered to your contacts inboxes.

An autoresponder that can't deliver your messages is a waste of time and money. Make sure that you choose a reputable system that provides optimal deliverability of your messages.

In short, the best autoresponders can do the job they were designed to do easily and affordably, and they get your messages to their destination every time. There is absolutely no reason to settle for a system that offers anything less.

Morgana Braveraven has been marketing online for more than eight years and she created her site, Smart Internet Marketing Help, as a resource to help online marketers thrive and succeed with their online businesses. For more great Internet Marketing Help including further information on why an automatic responder is a "must have" website marketing tool, visit Morgana at: http://Smart-Internet-Marketing-Help.com.