Building Opt-In Lists - Tips For Getting More Subscribers to Your Email List

If there's one area where most online marketers fall down, it's building an opt-in list. Many start building opt-in lists too late, not realizing it should be one of the first strategies employed in their online marketing. More experienced marketers often get sidetracked by the great myriad of money-making activities and slow down their efforts to keep building opt-in lists - but it's an activity that should be continued non-stop for the best results in making money online. So to help out, let's look at some tips for getting more subscribers to your email lists.

Obviously, the first step is to track your current efforts for getting more subscribers to your email list and stop those activities that aren't really helping and spend more time and effort on those that are producing the most new subscribers. Sounds pretty basic, but many online marketers have never tracked their list-building promotions, so they only have hunches about what's working - they don't really know for sure what each method is bringing them.

Next up in our tips for getting more subscribers to your e-mail list is to find new audiences to appeal to. For example, article directories, podcast directories and video sharing sites all have a lot of unique users, so if you're not getting exposure in any one or more of these then you haven't maxed out your chances of getting more subscribers to your email list. You don't need unique content every time for each medium - a well written, thought provoking and helpful article will also make a pretty good podcast, and that podcast can be the perfect audio track for a video that displays the main points being discussed in the audio.

The same goes for Web 2.0 sites like Squidoo, HubPages, WetPaint and Google knol - use these free tools to brand yourself and display your expertise, then invite your readers there to join your email lists. The more extensive and helpful your information is on these sites, the greater number of readers you may entice to hit your opt-in page.

These next two tips for getting more subscribers to your email list go hand in hand - blanket the topics of interest to your prospects with free reports, putting each behind a squeeze page, and then use your social media and social networking accounts to announce their availability. While it can be difficult, and often discouraged, to promote products or affiliate offers directly on these sites, you'll see a lot more response when you're offering free downloads that are of interest to your target market. And once again, the more helpful your reports, the greater number of prospects that will become subscribers to your email list.

As you can see, these tips for getting more subscribers to your email list are all simple enough implement, and there are plenty more like them. The difficulty isn't in setting them up, it's in staying focused on getting more subscribers to your email list. If you put in massive effort and stay focused on building your email lists you'll find you do much better than those who take list-building haphazardly.

Marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Doug created both of these programs himself through his PowerStart Marketing division, and gives his students direct access to him and his vast wealth of marketing knowledge both during their course and afterwards. Give your marketing the PowerStart it needs today - enroll now!