Do you think your current subscribers trust you?

I was getting extremely low conversion rates on all my mailouts and it dawned on me that maybe my subscribers did not really know me. Because they did not know me, they rarely listened to what I recommended. I managed to fix the problem by building a better relationship with my subscribers on my opt-in email list and you can too.

Here are 5 tricky and quick ways to improve the relationship while building lists.

I call them "5 Steps closer"

Step 1 - Balance your email marketing with a bit about yourself. Try to write in a way that your user can relate to by using words they use and understanding where they are at in their list building experience levels.

Step 2 - Know your email list subscriber. Do you know their average age, income, education? By knowing this, you can better target messages that appeal to them. Write messages that relate to their situations.

Step 3 - Insist upon input from your opt-in email list. Ask questions, and offer great content in exchange for their comments. Run surveys, ask them often what they want and need to know to be successful with their email marketing and building lists.

Step 4 - Don't be afraid to offer great content for free and often. Many marketers just want a sale and it is obvious in the constant sales pitch in their mail outs. Try offering great content, add value to your subscribers and you will be surprised at your response when you finally do ask for a sale.

Step 5 - Recommend only the best. Holding and having permission to use someone's email is a trusted position. The user will appreciate if you screen the messages being sent to them by only recommending the best and leaving out the junk.

There you have 5 steps to getting closer to your subscribers and list building.

Warning: Ignoring the relationship you have with your subscribers will be deadly