Brochure Printing For Your Small Business: 4 Tips to Effective Marketing

Brochures are a great way to talk about your brand. They allow you enough space to explain the problem that you aim to solve, and also provide ample space to explain how your business will aim to solve it.

Brochures, just like any other piece of marketing collateral however must always seek to solve a problem. By solving a problem, your recipient will see how utilizing your business will help them in the long run.

Vibrant Colors - Make sure that the colors you use are representative of your brand. Using vibrant and loud colors will ensure that the recipient sees your brochure, and will also help in getting attention. Also, be sure that the colors that you use are in line with all of your other marketing collateral - this goes for everything, from the brochures to the website, to the business cards you print.

Unique Shapes - Consider a unique shape that will stand out against the traditional 8.5 x 11 folded paper. Many times businesses will choose a shape that embodies their industry. For example, a dentist could choose a cut in the shape of a tooth or toothbrush. This will help in not only getting attention, but also giving great brand recognition and memory recall for your brochure.

Eye-Catching Headlines - Having eye-catching deadlines is probably one of the most important attributes to just about any brochure. Attention grabbing headlines entice the reader to pick up your material, as well as lead the recipient to a certain call to action. Having this call to action is what helps the recipient interact with your brand.

Folded Thought Process - The thought process you would like the recipient to go through should align with the folds on your brochure. A certain thought pattern should be associated with each panel. This will not only help the recipient in understanding your message, but will also help in creating a structure for your brochure.

When you are done with your brochure, be sure to ask friends, family and coworkers what they think about your marketing piece. Asking for their opinion will help in getting feedback about it, as well as help align all of your other marketing collateral.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.