There is a misperception about blogs by people that do not read them. Blogs are opinions about anything and everything. The general public, as well as professionals, are quick to dismiss the importance of blogs. This is due to a lack of understanding as well as the tendency to compare a blogs to something familiar, such as magazines and newspapers. Bloggers have a tendency to focus on the promoting of a single concept. Journalists focus on being fair and balanced in their reporting. Journalists develop their stories through research and interviews. Bloggers are very different. Bloggers tend to express their opinions, often with a great deal of passion.
In today's market place customers make their voices heard through independent product reviews and blog discussions. It would behoove companies to participate in blogs. Failing to participate in the reading and writing of blogs can be a public relations nightmare. Too often blogs are compared to what is in the existing world, magazines and newspapers. Bloggers are a new breed and should not be compared to traditional journalists. The public needs to stop thinking of blogs as huge sprawling online newspapers. Blogs are more like the voices of many individuals of the community expressing their opinions.
So bloggers are not journalists, big deal! Bloggers play a critical role in the information world. They may not present ideas in the traditional way, but they sure do know things. Should you believe everything you read? No! This is true whether it comes from a journalist or a blogger. Always consider the source of the information and whether the person has an agenda. You probably will not give as much credence to a stranger's opinion either blogger or journalists. You have to trust the source regardless of where the information comes from before you will believe it.
Blogs and bloggers are a new source of information. They are today's alternative sources of information much like the person on the street. Do not ignore them, but consider the source and the agenda when you process the information. These opinions should be listened to and used to shape the products and services that the company has to offer.
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