One of the most important parts of an web marketing business is keyword research. This is down to a simple fact that when anybody goes online, and especially when they are looking to buy goods or services, they will Google what they are looking for and take it from there. Of course, some surfers know exactly want they want and where they will buy it, so they go straight to Amazon, or Pixmania or whatever their favourite online store is.
But for the majority of online shoppers, they will start with a keyword or keyphrase. And to attract customers to your website, it should be optimized for the keywords that are relevant to your market. Which keywords to use? That's the million-dollar question, and there are many good keyword research tools available on the market today. And many of them are free! Traffic Travis is free, Google External Keywords tool is free and the best one of all - the keyword research tool within Market Samurai, is free.
You need to find the "buying" keywords - in other words, what words will be used by someone who has credit card in hand? One of the options you can select in Market Samurai is "OCI" which stands for Online Commercial Intent - this is valuable information to have. Basically, you are looking for keywords that are being regularly searched for, but at the same time, without a lot of competition. If you can use a key phrase that is specific to your niche (or market) that is getting a good number of daily searches, yet not being used extensively by competing websites, you could be on to a winner.
What does it mean to have a website "optimized" for keywords? For a start, it's always good to incorporate your main keyword into your domain name.
I have talked about this in Blogging Success 2. And in the HTML of your homepage, have your 3 main keywords in the keywords meta-tag. If you use WordPress, this is a breeze when you use the "All in one SEO" plugin. Finally, use your keywords in any blog posts that you write. Don't overdo it - once or twice in each post is fine.
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