Billboard Connection, Inc. is a home based franchise designed to help business owners establish premium outdoor advertising. This includes both stationary and mobile billboards, kiosk ads, movie theater ads, posters, bus stops, street/park benches, stadiums, subways, and airports. In business since 1997 and franchising since 2003, Billboard Connection is based out of West Palm Beach, Florida and has 81 US franchise units (as of 2009) and another two dozen outside of the US. They are currently seeking franchisees worldwide and exclusive territories are available.
Billboard Connection charges a $24,500 franchise fee and an ongoing royalty fee of 3.5%. It is estimated that the initial startup fees will range from $33,665 to $52,270 depending on location. A net worth of $45,000 is required and Billboard Connection does not provide in-house financing. They do, however, allow third party financing of the startup costs. Absentee ownership is allowed, however, 100% of the franchises are currently owner operated.
One benefit of this franchise is that it can be run from home and it does not require any additional employees. It is, however, highly recommended that the franchisee has advertising and sales experience. In addition, marketing experience is a key ingredient for success (as it is with any business). The parent company does provide training, which includes a five day seminar at its headquarters in Florida. Airfare, hotel, and ground transportation for these five days are included in the franchise fee. The company also provides ongoing training and support after the initial orientation period, including your local area product launch.
Billboard Connection is part of the more popularly known Sign-a-Rama family of franchises, which means that experience and brand recognition are present. However, it is very important for the new franchisee to understand that this type of business, while it offers freedom and flexibility, is in essence a sales job and profitability will be determined by the ability of the owner to secure accounts. Having attained previous success with sales presentations and cold calls is critical.
Greg Preite is a successful business owner and online marketing consultant. He is passionate about helping other achieve their dreams and goals. Click the following link to learn more about additional low cost and home based franchise opportunities.
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