I'm here to tell you that you can create a big ticket offer for your prospects. You can do this even if you are just starting out. You start by asking a simple question - "What is the number one benefit a customer receives when they work with you?"

Whatever the answer, write it down. Then ask "What is the number one benefit of that?" Write that down.

Then ask "What is the number one benefit of that?"

This process will get annoying after awhile, and you'd probably be fussing at me if we were doing this exercise in person. Here's the point though - once you can no longer come up with an answer to the question "and what's the benefit of that?" you have drilled down to the bottom line deliverable benefit of your big tickets services.

Benefits not features

You see people do not spend big bucks on features. They spend big bucks on the benefits they believe the features will bring. So what you want to do is craft your offer around the benefits your clients will receive as a result of consulting with you.

Do not under price

You do not want to under price your offer. This sounds rather obvious but so many people do it. Here's how it works -  most marketers give the value of each part of their offer, add them up and that is the price. What I recommend you do is value your offer based on how much it would cost your prospect, in terms of pain, frustration, and money spent, to not take advantage of your offer.

Designing an offer in this way allows you to both value yourself more than you ever did before and allows you to deliver to your customer much more value than they could get anywhere else.