Since I used the bulk of part I to rant about why I launch products the way I do, I will use part II to talk about how I do it.

So this is the idea. You see, I have a very simple theory about web business – and here it is: the only two things that matter are traffic and conversions.

If you multiple your traffic times your conversions times your average price, you have your income. So if you want more income, you change either traffic or conversions or the price and your income goes up.

So the first thing to talk about here when launching a product is to get it in front of the right people. Notice I say right people – not just lots of traffic. But you have to get it to the eyeballs of lots of people. And how do you get lots of people on cue, to look at your new product sales page? – here is how I do it – you build a big list, and then if you want people to see your sales page, you send it to your list.

So that is how I do a product launch (I explain in part I why I don’t do it the way everybody else does it).

And the initial list is built – that is the traffic part of the equation – by writing articles like this and putting links in the bottom of the article for people to click.

That is called article marketing. So now you have it – my system – write articles, people click, subscribe, then I send them to my new product – then they buy – it really is easy.