What is article marketing?
This type of Internet marketing, sometimes called content marketing, is placing pieces you write in article directories (such as EzineArticles.com) to provide useful information related to your product or service. The first requirement is "useful information". Content marketing is not writing an article to promote your company. This type of marketing is more subtle. You present your knowledge to help readers, who may be potential customers or clients.
Why do article marketing?
In the process of presenting useful information, you build your reputation as an expert in your field. You also you encourage readers to visit your site for more information and thus increase your Web site traffic..
When done correctly, content marketing is also a great way to improve your rankings in the search engines, especially on Google. Google considers the quantity and quality of links coming to a Web site page when ranking the page. If you publish an piece that includes your target keyword and link to your site, you can boost your ranking for that keyword.
What types of tools help with article marketing?
You can find hundreds of places to publish content, often at no charge. These places are called directories. One challenge you face is that most directories are so crowded you must write and publish a lot of items to get attention. Also, Google and Bing/Yahoo will discount duplicate content; so each item you submit must be unique.
One set of Internet marketing tools helps with the problem of needing to write so much original content. These types of tools are called spinning tools. They do as they sound. You enter an original article and the tools spin the text and spit out the content with enough differences Google considers it original. The problem with spinning is that the end item may read very poorly.
The second, more useful, set of article marketing tools is submission tools. Each directory has its own protocol for accepting content. This means you can spend a lot of very tedious time just cutting and pasting items into each directories interface.
While the jury is still out on most spinning tools, submission tools really help.
Two of the top submission tools include:
Automatic Article Submitter
Magic Article Submitter
My company Market Wise Inc. ( http://www.marketwise.net ) helps companies create content marketing strategies. We build custom-portals to help companies keep a steady flow of fresh content.
Article Source: http://EzineArticles.com/?expert=Kathryn_McGeehan
