People try to make internet marketing really complicated. It doesn't have to be. There are 4 basic things you need to get started building a long lasting internet marketing business.

Here's the basics that you need.

1. Something free  to give away on opt in page
2. A newsletter to send people regularly (weekly is best) once they opt in
3. An opt in page
4. A blog (to provide great content and promote products)

That's it. Those four things can help you create a highly successful internet marketing career. Let's look at each of them.

1. You definitely need something of value to give away.
Now before you go making this all hard and complicated, don't, it doesn't have to be. You take some articles or blog posts you've created and simply pull these together and create a document out of them.

2. You'll need to create something to send people after they've opted in.
There are a few options for this but I find a newsletter works great. It can be really simple, but you need to offer quality information.

Your newsletter can have 3 components: 1. some personal comment to let people get to know you. 2. A featured article ~ which can be written by you or someone else (making sure to include resource box/credit) 3. A Q and A section ~ where the answer to the question easily leads into recommending a product to solve the problem.

This gives you the ability to create a relationship with your subscribers. It lets them get to know you, like you and trust you. It also gives you a nice way to promote a product in the best way possible, by talking about a problem and offering a solution.

3. Yes, you need a squeeze page.
You can find a template for that, where all you have to do is fill in your content and the code for your autoresponder form. This form, your free thing and newsletter can be given away from anywhere, Squidoo, your new website, articles,  anywhere. Once you start building a list your first thought should always be to get people to opt in. You can put opt in boxes in your Squidoo lenses, you can lead people to your opt in box from all of your articles, you can have an opt in box on your blog.

Once you have someone on your list you suddenly can talk to them over and over again ~ you can send them to your lenses, your website, the products you're promoting ~ over and over. Instead of a one time off thing, which is all you have when you don't have a list. 95% of people will not buy the first time they see something ~ so you have the benefit with a list of being able to get in front of them the 7 to 9 times it takes to get someone to buy.

4. Set up a blog.
This is one of the easiest and most productive ways you can create sales. You can get traffic to your blog in many different ways, but you can also promote many different products from there as well. People are looking for good quality information when they come online. If you provide people with quality information about your niche, and then offer a link to the products you are promoting as a place to get more information or solve a problem you will be doing quite well.