In recent years many have jumped on the internet bandwagon, trying to establish themselves online. They have set up various websites promoting various products. Some have faired pretty well in this while others haven't done so well. What divides the successful from those who fail? When you break their internet businesses down you'll find that the big time marketers all rely on email marketing.
Think about how many people may leave a website after visiting it for the first time without buying a single product? According to statistics, it mentions that on average only 1% of website visitors make a purchase on the first visit no matter how interested they are. So for beginner marketers, it is wise for them to make use of email marketing.
Tip #1: Set up your squeeze page. A squeeze page is going to be a special web page designed exclusively to pull in people to your email list. Ever run into those pages requiring you to enter your name and email address in exchange for a free report or some kind of other incentive? That is what you should also make use of. This will allow you to stay in contact with interested people so that you can later pitch a sale to them.
Just think about it like this, only 100 people may land on your web page. Out of those 100 only 1% or one person might take you up on your offer. If you can build a list of 500 or more people who you can send to your web page at a given time, you stand to make five sales instead of just one.
Tip #2: Never email your list too much. This is a big problem amongst beginner email marketers. They get excited after getting a few sales from building their list of email names and addresses. From there they start to send promotion after promotion thinking that this will continue to generate sales just like it did the first time. What many fail to realize is that they are killing their list and turning people away slowly by doing this. Focus on dishing out valuable content every now and then, while later promoting your website or some type of product to them.
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