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As a wedding planner, when you are exhibiting at a bridal show, you want brides to remember you after the event is over. One way to do this is to distribute giveaways and promotional items imprinted with your contact information. However, you can't just buy the latest giveaway "fad" and hope that it will work.
Here are 7 things you should consider when selecting your giveaway:
1) It should be good quality and give brides a good impression of your business
Don't give out something that looks cheap or breaks easily, that would reflect poorly on both you and your business.
2) It should be something the brides in your niche would value
Don't select something just because it is trendy or you've seen others with it. Really think about the brides in your niche and what they would appreciate.
3) It should be something a bride would keep and use
If your giveaway is a wedding favor that you created and filled with candy, the item, along with your contact information, may be gone before the day is over.
4) It should not be difficult to transport or store
Refillable water bottles might sound like a good idea, but how will you get them to your event and where will you store them once you get there? And where will you store extras when you get home? Carefully think through your purchase.
5) It should be affordable
It's easy to fall in love with an expensive item that you know a lot of brides would want. But be realistic and think about how many brides would hire you even if they received a high-end item. If something expensive does catch your eye, buy a few to give to your clients, but find something less expensive to give out at events.
6) You should be able to buy a small quantity
Buying a large quantity will lower the individual price of a giveaway, but don't allow a vendor to talk you into buying so many that it will take you months, or even years, to give them all away. Order enough to get you through just a few events. After that you will probably be ready to order something new and different to promote your business.
7) You should think outside-the-box when selecting a giveaway
An alternative to ordering a typical giveaway would be creating a wedding planning checklist or a list of wedding planning tips and having them printed on a high-quality, heavy-weight paper. This is something brides will keep and refer to later so don't forget to print your contact information on it.
When you use giveaways, don't just scatter them on a table for everyone to pick up. Give them to people who give you their contact information, sign up for your raffle or make an appointment with you.
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And if you are purchasing giveaways to use at your next bridal show, get a copy of my latest Action Guide, "Exhibiting at Bridal Shows and Wedding Expos". It's 19 pages of the information you need to prepare for your next show, attract attendees to your booth, follow up with your leads, and it includes a quick-to-use exhibit-day checklist.
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