Being Best In the world at something -- at one thing -- matters so much! The fact of the matter is for your home-based business nothing matters as much as identifying what you and your home business are going to be the Best In The World At! Our culture celebrates and loves superstars: Michael Jordan, LeBron James, Tiger Woods, Oprah. Sports, business, Music, Hollywood! In business - top salespeople, top performing divisions, #1 this and #1 that! We all look at lists and want to know who is on top and - who for that moment is the best! Nobody except rabid fans ever remembers who lost the super bowl! OK so how does this apply to your business, franchise or home-based business? Stick with me for a few minutes!

As much as I love Chris Anderson's book - The Long Tail. This about the opposite extreme of that graph that starts high on the left and slides down to the long tail (short stuff) way out on the right! If Chris is about getting the long tail - Being the Best In The world is about Getting the Tall Head! It's about getting the juicy-est meat of the market!

Winners win big because everyone loves a winner! Number one producers continue to win sales contests because everyone loves a winner. First companies to a market niche dominate a niche and continue to dominate it because everyone loves a winner! Everyone loves the #1 guy/gal/company in the market.

This is really all about a statistical law - Zipf's Law - #1 in the market will always outperform #2 by 2-3 times!

Now apply this to your life. Your child has a rare life-threatening illness - do you want #2, second best or an also ran? You have a very unique job that needs to be done and you are reviewing resumes to hire a special candidate for the role. Do you tell your assistant - "give me the second or third best resume" or "give me an average resume..." No you say "Give me the best!"

OK so now you are saying - "Glenn... yeah but ... how to I compete with... so and so...?" Here is the key for you and your home business. Marketing is not about mass marketing - it is about niche markets! There are millions of niche or micro-markets! This is about niche target prospects! Best is no longer an objective mass term - it is specialized! The world is getting larger and larger - we have access to more now in a growing interconnected world than ever before! But specialization is helping keep the world smaller and smaller - manageable - allows us to avoid information/selection overload. You now can define your world - what you want - to be exactly what you desire from anywhere in the world!

You have the idea... you know your passions, your skills, your success track. Pick your niche - identify your first - one thing and now go out and be the best at your one thing!