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Basic Article Formats - Putting Your Article Marketing on the Fast Track

Expert Author Joyce McNeill Christopher

All of the input and information received by a beginning article marketer could completely overwhelm them. You definitely will hear things such as, you should write about this, whatever you do - do not do that. More than likely, this will become very confusing as different people continue to give you entirely different information.

The entire article marketing deal is that you should consider article marketing as you would a sport. Think of it like this, Emmett Smith played football his own way, no one played exactly like Emmett. So because there are no other authors like you, write your way.

Every author needs to find their own style, their own voice in their writing and a method that will suit their personality and their own needs.

In addition, there are many formats for articles. Not one of them will suit every situation every time, but each style works some of the time. Normally overlooked are the varying types of article formatting during discussions about article writing. We are going to touch on some of these.

Here are some article formats found on the Internet:

First. A bulleted or numbered format:

  • This type became popular because it is easy and quick to write also easy to read.
  • In addition, the reader can do a quick scan of information in the article. You will find the initial items and the informational text that describes the items listed.
  • When using this type of an article, always keep your bullets or your numbers in the same style for the entire article. Never mix them up, if you start with numbers use only numbers for that article. If you begin your article using bullets, use only bullets for that particular article.
  • I am writing this particular article in that type of format.

Second. The basic question with answers format:

  • Much like the number or bulleted list, it is easy to follow and easily read.
  • You may write this article to answer some of your customer service request, forum or your blog questions or comments. On the other hand, you may possibly use it to answer questions mailed to you.
  • This type can be a simple as you making a list of the questions followed by the answer for each question.
  • These type easy written articles people use them often on the internet.

Third. Advantages and disadvantages format:

  • Since life is not perfect, we can assume that those who claim their way is perfect are trying to deceive us.
  • This particular article type is a good choice if you are comparing products or for giving very specific information concerning a subject that may be controversial.
  • Your readers are not idiots, and they want the truth. They want you to tell them the truth even if it is totally opposite of what they originally wanted to hear.
  • This article type also gives you the opportunity give them your personal ideas and opinions.

Fourth. The comparing format:

  • It is effective in some situations but you should be very careful to avoid a spamming look in the article.
  • To avoid the spamming appearances of this type of article compare several services or products in the article.
  • Tell how the products will remove the wrinkles and make you look 30 years younger, but also say that it may break your face out in the process.
  • Again, your readers are not stupid so, you sure do not want to trash your competitors, while making your product wonderful, that is not professional and it makes the author appear bias.
  • Should you write such an article, you may even end up being sued...

Fifth. Reaching your readers emotions format:

  • I consider this to be among the better formats for articles. You should use this article format in a variety of articles where the targeted outcome is sales. This is not an easy format to master.
  • You need to work on getting emotional reaction from the reader.
  • You write in a way to make them more interested about a particular situation, a topic, or just make him mad or sad, or even scared.
  • The idea behind an article of this type is to build the reader up to a point that they understand exactly what you are saying and what they can look forward to in the future, if they don't purchase whatever you are selling or suggesting.
  • Next, you have to calm them back down by telling them that everything is going to be okay and that you have a solution to their problem.
  • All you have to do now is to provide the information for the solution to their problem: A, B, C, D, OR 1, 2, 3, etc.

For me the best way to begin an article within a particular area is just start, I often do a 'brain dump'. Just go the computer and begin writing whatever I happen to know about the particular topic.

At this point, it is not important that it be in any particular order. It can be very unbalanced. Just write as fast as you possibly can for about 10 minutes then stop. Most of the time you'll have upwards of 1000 words written during the 10 minute period of time.

You want to take a get away from it for a short, on returning begin to separate the wording into bite-size topic articles. Then simply rewrite the words you have written in one of the above-mentioned formats. More than likely, you will have from two or three, highly targeted articles within your niche.

You will discover that as you write more the better writer you become. Eventually will begin to automatically know what style article will be needed for a particular article, the style that will make it flow. Vary your article styling; give your readers different formats and different styles in your articles.

If you are having fun with your articles or your blog writing, your readers will know it. So try to have fun while making a living online.

About this Author

A proven American freelance writer in the fields of content creation and freelance writing creates only original content (100% Copyscape & Dupe Free checked).

Joyce maintains a website about writing on line where you are able to get answers to many of your questions regarding writing, and also able to employ a good writer.

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