One of the best and most widely used promotional tools online right now is the auto-responder. These are also known as email on demand, automatic email and mailbots. These are designed to automatically respond to any email message with a pre-written response.
An auto-responder could be an auto-response message which is set up within an email program, or it could even be a script that runs on a server. It basically sends out a pre-written message when an email is received to a specific email address or script address. Auto-responders are fast becoming one of the most prominent promotional tools out there, but they are also being widely abused. If you use auto-responders, you can put many of your daily tasks on autopilot; however you should be sure not to misuse it and to use it carefully in such a way that it does not negatively affect those who contact you.
An important thing to keep in mind is that when you submit your website for Directories, Free for All sites, Search Engines, or even Classified Ad contact form, you should never use your auto-responder engine. Many of these use auto-responders to send thank you messages to their clients - so when one auto-responder sends a message to another auto-responder, a loop is created and the whole thing could get rather messy!
Auto-responders can be used for many things. For instance, you can use them for customer follow-up, this is a good part of customer service, it will help you to not only develop a good relationship with your clients, and you can also introduce new products. Since it is not always possible to send personal emails, an auto-responder can give them the illusion that the email was personally sent. You can also use auto-responders for providing order confirmation if you process orders online. This eliminates the need for manual response and makes everything more convenient.
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