Autoblogging - A Hybrid Approach

While the majority of my sites are autoblogs, I have noticed something recently. I have a few sites with a good amount of original content, in the form of articles that I wrote myself, and some with a mixture of my own content and content from the UAW plugin. I'll be honest; these sites with some original content do out perform my straight autoblogs in terms of income.

Now, just writing original content isn't enough to get you love from Google. This is Google's mantra, but it's basically a crock of bovine excrement. I recently read a post from Michael Grey where he outlines how he created fantastic content over a six-month period, even making it to the front page of Digg five times, and he still received very little love from Google.

So what's the best approach then? Autoblogging, or writing unique content? How about a combination of the two?

Create some autoblogs, wait 2-3 months to wait for the site to break out of the Google dance, and note from Awstats in your server what your most viewed pages are. Then, from the data you've received from Awstats, do some additional research into those search terms and check out what your competitors are doing in terms of getting those same keywords to rank. Now, armed with this data, go ahead and write some original content for your site. You won't have wasted a bunch of time and effort writing articles about keywords that no one has any interest in. Or keywords that have a lot of interest, but they don't convert into sales, because visitors are only looking for free information about that keyword.

If you are super lazy, you don't even have to write the unique content. Just use the keywords you found from your Awstats that are getting Google love, and use them to add additional posts to your site with your autoblogging plugin. I did this for one site in July, and my AdSense earnings doubled for the site where I used this strategy.

Of course, it goes without saying that when you find your winning pages and add content for that keyword, it won't do you much good if you don't implement a serious back linking campaign. Don't go crazy and try to back link every page on your site, just the ones that show promise in terms of page views and earnings.

Implement this strategy, and watch your earnings rise.

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