Australia sipped away more than $1.35 billion worth of tea and coffee the past year and the cafe culture is growing by the hour. The most significant increase in coffee consumption is from a la carte sources with more and Aussies adopting the cafe culture.
Australia, unlike other Australasian countries, boasts of a habitually strong coffee culture which began by immigrants in the form of local cafes. These days, having a coffee has entrenched itself as such an fundamental part of the Australian way of life that it has led to the sudden increase of many dedicated coffee shops adding to the growth of the coffee precinct in Australia. Without a doubt, there is a titanic demand from the new generation of patrons who find sitting and drinking coffee in the well adorned cafes en vogue. According to some sources, at present, for every seven cups of coffee frenzied by an average Australian, one is consumed within a cafe or similar environment. Converse to western culture, Australians prefer their coffee au lait.
So, whether it is Aussies created the flat white or other modern day cafe favorites like the cappuccino or cafe latte, milky variations are in colossal demand. Nonetheless, cafes are not just a one trick pony for caffeine ingestion. To a certain extent, Australians prefer to take a load off and fritter hours drinking coffee in a cafe making it a consign for relaxation and business congregation. The fruitless attempt by the US coffee conglomerate, Starbucks to reproduce the US model in Australia indicates the very particular wants of the Australian coffee market, which are tricky to meet by standard western practice.
Within the home coffee consumers are demanding a high standard of roast and ground coffee as Australians are looking to reproduce the quality and flavor of cafes' coffee. With the fledgling coffee maker marking reaching a boom point. According to Market Data, retail figures in Australia grossed $752,000,000 and were out drank only by Singapore, based on per capita coffee use amongst the Asian countries in 2008. Even though demand for roasted coffee is increasing, the at-home coffee class of choice is still ruled by instant coffee, which is responsible for greater than 80% of Australia's entire coffee sales. This is starting to change with the introduction of the cafe style coffee maker at reasonable retail rates. However Nestle, Cantarella and Sara Lee still combine make up for more than 2/3 of the national coffee sales in terms of quantity. Forecasts show the at-home coffee marketplace to reach $798,000,000 by 2013.
In comparison, the Aussie tea market was valued at $437,000,000 in 2008 and is predicted to attain a value of $473,000,000 in 2013. At present, Australian tea sales are motivated by the at-home market with per capita expenditure of less than.8 kilo per annum. In disparity, the per capita consumption for out-of-home tea market stands at less than 0.1 kilo per year. Lipton, Dilmah and Tetley, are the favoured tea brands within Australia. Fruit, Herbal and Green tea markets are forging the way for growth in the Aussie tea marketplace with approximately 5% increase over the past 10 years in comparison to insignificant growth in the elevated market segments such as black tea. Australian consumers have now developed in their tastes and penchant for hot drinks and are settling for no less than premium products in both the coffee and tea market. To maximise profits, manufacturers are relying upon this movement and creating new goods with unique features like organic, antioxidants, etc. In view of all the present indications, predictions are that the Australian hot drink marketplace will be in the order of $ 1.5 billion over the coming 5 years.
About this Author
Anton Martin is a coffee lover and in his quest to learn about all things coffee has amassed quite the collection of the coffee maker variety. You can have your say or just check out more coffee related ramblings at Coffee Maker
Article Source: http://EzineArticles.com/?expert=Anton_Martin
