We all know the power of audio and video for marketing messages on radio and TV, right? Then why do we forget about it when it comes to our websites, blogs, and other online marketing messages?

Because the Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in your hands. When you underscore your online marketing messages with audio, you are skyrocketing the power of your message.

Once out of reach

Production music was once out of reach for the average consumer. The average person could not create it or afford to have it created for them. With the advent of royalty free music, audio clips are now within reach and affordable for all.

How to use music

Here are just a few of the ways you can use music and audio in your multiple marketing messages online:

*CD audio products

*Audio book downloads

*Website audio buttons and messages

*Podcasts & blogs

*DVD products

*Online videos, You Tube and Video downloads

*Google Audio and Video Ads

*Webinars

*Live video streams like Ustream.tv & Stickam.com

An example

Imagine watching The Tonight Show with Jay Leno without the opening theme music. It would seem strange, wouldn't it? The opening theme music sets the tone, brands the show,and gets the audience ready to laugh with Jay.

Now imagine a teleseminar beginning and ending with no intro or exit music. While it would work, there is a better way to do it by adding audio.

Now imagine a teleseminar with intro and exit music that brands the teleseminar, gets you ready to listen, and sends you off with a good feeling. Just like on TV, you can use music to brand yourself and prepare your audience.

And now consider the bottom line - which teleseminar would be more profitable?