Attraction Marketing Strategy For Social Networks

In this article we discuss the concepts of attraction marketing as they pertain to social networks. Although the strategy used isn't the usual attraction marketing approach of making a free offer in exchange for contact information, building a list, etc., the concepts are similar. Instead of a free report or training offer, the "bait" is your profile and interaction socially with prospects. In order to use this strategy, you first need to create personal (not business-oriented) profiles on FaceBook, MySpace, etc. Then decide what approach you will use.

On the social netwoks, you'll find three types of profiles:

• Total commercial for one's business - This type of page is viewed as a salesperson trying to sell something. We don't recommend this type page, which may result in spam complaints when trying to connect with people.
• Part personal, part business - People will communicate cautiously if at all, expecting the page owner to hit them with their sales pitch. This is a better approach but still not recommended, unless you are already a 6-figure earner or better.
• All about you, no business - People are magnetically attracted to this type of page. We recommend this approach.

There are three ways to brand yourself:

• A person wildly successful and/or happy - We recommend this as the best approach even if you're just getting started. One way to leverage this method is to post motivational messages on your profile at least a couple times daily. What quotes and authors have helped you in your life? Your network/friends will be glad you're their friend.
• As a guru- This can be an effective approach, but requires that you have already established sufficient credentials and/or expertise.
• As a successful network marketing professional - Limits you to only those already in the network marketing industry.

Once your profile is ready and/or adjusted for your particular strategy, then you can start connecting with old friends and making new friends. Use a memory jogger list, similar to those found in any network marketing training course to "remind" yourself of the people you know. If you don't have access to network marketing training materials, refer to the Yellow Pages categories to remind you of people to add to your network.

If you're in network marketing, you might not want to listen to the trainers in your company. A typical approach might be to approach friends with your elevator speech and/or impressive facts about the MLM/network marketing company itself. You'll find many "newbies" on the social networks doing this and unfortunately it doesn't work. Rather you need to question people conversationally to discover if there is a need for your products and/or business opportunity. The rule is never to approach anyone without first determining their need. If done correctly, your friends will actually ask you about it first, thinking that it was their idea for you to share information with them about your business and/or products.

Jim Green is an attraction marketing specialist. For further information, visit his attraction marketing system and free training offer for Facebook marketing.