The titles of your articles are like human faces. Do you notice that when you see somebody who's very good-looking, you can't seem to think of bad things about him? You automatically assume that he's got good morals and that he's not capable of doing bad things, right?

The same goes for your titles; if they're well-written and if they demonstrate wit, your readers will automatically assume that your article body is just as good as your headlines. Thus, it's very important to all article writers to learn the ropes of creating killer titles. Here's how you can do that:

1. First, decide on what words you're going to use. As you can only use limited number of words when writing your titles, ensure that each of them will count. They must help in communicating the gist of your content while targeting the emotions of your prospective readers. Use thesaurus to find the best, most powerful words that you can utilize. It's better if you choose those words that your audience can easily identify with.

2. Make it benefit-driven. Online users have this question in mind when they're about to read a particular article; "what's in it for me?" So, tell them ahead of time what benefits await them. If you intend to help them solve their problems or if you're offering the answer to their most frequent questions, make sure that you tell them that. This can help in improving your open rate.

3. Make it intriguing. If possible, use intriguing questions or statements that will pique the curiosity of online users. You can also challenge common beliefs or present amazing, too-good-to-be-true information. This will work as controversy sells well.