1. Do not plagiarize. Respect intellectual property rights by not copying articles you see on websites. I am sure that you're writing your articles to establish your expertise. If you're truly an expert, you should not have any problem putting together unique, informative articles, right?

2. Keep it short. You need to make your articles relatively short as this is what your target audience prefers. I suggest that you stick with very specific topics. Do not use fillers and just offer your knowledge upfront. The shorter your articles are, the better.

3. Use keywords. It's crucial that you'll get your articles listed on search page results so you're readers can easily find them. This will happen if you properly optimize your articles. Get to know the keywords that are usually searched for by your prospective buyers and sprinkle them all throughout your content.

4. Keep it simple. Online users are people who are coming from all points of the globe. They have different educational and cultural backgrounds and they are using different languages. To make sure that they'll understand your articles, I suggest that you use common terms. It would also help if you make use of visuals, examples, and relevant stories whenever you see fit.

5. Inform and not advertise. Keep in mind that you're writing your articles to inform and not to make an outright sale so, avoid pitching in your products and services too soon. You can tell your audience about your offerings on your resource box. For best results, I suggest that you present your products or services as the best solutions to the problems being faced by your readers.