Internet marketers agree that content is king and that article writing is the key to succeed in the online arena. Anyone who wants to make good money over the internet must know how to excel at article writing. Here's how this can be done:

1. First, grab the attention of your readers and get them to choose your articles from other copies that are showing up on the search engine listings. This can happen by simply using attention-grabbing titles. Use your headlines to tell your readers what's in it for them. Use words that will not only capture their attention but will also target their emotions. Do this right and your open rate will surely soar high in no time.

2. The next thing to do is to keep your readers interested. Use the inverted pyramid technique to get these people to read on. Tell them everything they need to know on your lead paragraph. These people must understand the gist of your content even if they don't have the time to read your articles until the end. This is very useful especially if you're target audience are pressed for time.

3. Establish your expertise. Aside from informing your readers, the other thing that you would like to achieve from writing your articles is to convince your readers that you're an expert. This is very important to get their business later on. Show them how in-depth is your knowledge in your field by offering solid information that only experts like you would possibly know. Also, share with them some exciting tips and amazing trade secrets.