Article marketing is one of the best ways to reach a targeted audience without having to spend a boat load of money.

If you asked experienced writers what the most important part of an article is in terms of getting readers to click on their links, they would unanimously reply, "You need a good resource box."

With that said, let's take a look into two aspects of what makes for a good resource box.

A call to action. The concluding paragraph should have served as a final set up top the resource box. In the conclusion, the reader is left with an awareness of a problem. This sets up the resource box, which is the place that the call to action occurs. Tell the reader how the problem or need is going to be met. Of course, the resource box is not to serve as the end all, give the reader a little sizzle but withhold the steak. Obviously, that is what the product is for. If you are looking to become an expert in your field and plan on sticking to one niche then a well rounded and effective resource box will be available for article after article. So, make sure the call to action is as good as you can get it because this is where the rubber meets the road.

Anchor text. One of the other great benefits of article marketing is found in the establishment of backlinks. The more readers click on your articles the more backlinks you get to your website. Over time, this will lead to a higher ranking in the search engines and that natural search engine optimization is worth quite a bit. As an article marketer, you want to rank for the best selling keywords. Those keywords are what should be included in your anchor text. Some article marketers choose to avoid highly competitive keywords and go after the more easily attainable and less competitive long tailed keywords. The choice is yours.

Although there are many vital parts to an article, the resource box is where the money is ultimately made.