If you have an online business you need to constantly market it to attract web traffic. Article marketing is one of the best strategies for creating content that produces a constant stream of traffic. For example if one article achieves a top ranking in the search engines it will keep driving traffic to your site as long as it maintains its rankings.

If you've been blogging for a while you probably have blog articles written years ago that can be submitted to article directories. Look through your blog archives and select articles that contain valuable content for your readers.

Benefits of submitting blog articles to article directories.

1. Reach a larger audience

Content on your blog gets read by people finding your blog through your newsletter, RSS feed, search engines or social media sites such as Facebook, MySpace, Twitter, etc. The top article directories such as ezinearticles receive over one million visitors a day. Submitting your blog article to them enables you to receive some of that traffic. If an ezine publisher selects your article from the directory and publishes it in an ezine with 1000s of subscribers you'll receive an instant boost in web traffic.

2. Build backlinks to your web site

Receiving quality backlinks boosts your search engine rankings. Including a link back to your web site in the resource box at the end of your article redirects visitors from the directory to your site.

3. Increase presence of low ranking blog articles

If you check your web site statistics you'll find certain keywords attain high rankings and get lots of traffic whereas many of them don't rank at all. This is because blog posts generally have little or no links pointing to them. To help them get better traction in the search engines link to those articles within your article resource box using anchor text (hyperlinked keyword). This will improve the traffic to your blog.

Action step

Find 10 blog articles, submit them to ezinearticles and link back to your blog in the resource box then monitor your statistics for a month.

You will be pleasantly surprised.