Do you know what your AdWords consumers searched for? A valuable piece of information you can capture in your landing page is the keyword the user searched for. Find out what keyword your AdWords consumers used. You'll discover what keywords are bring consumers to your website. You will learn exactly what consumers are looking for when they come to your website.

One valuable piece of information you can capture in your landing page is the keyword the user searched for. Using the strategy of having one keyword per ad group should already tell you what the consumer was looking for. But, if you use phrase or exact match, you may not have the complete search term. This information is valuable, since it will tell you what term consumers use to find you ad. You'll discover what niche is bring consumers to your website. You can then use this to target other similar keywords. Plus you can alter your landing page for the search term.

The technique uses AdWords dynamic keyword insertion. AdWords assumes you have more than one keyword per ad group, and therefore can't insert one keyword out of many into the ad. Instead, AdWords uses the search term for it's dynamic keyword insertion.

That means you whenever you use the {keyword} in your ad, AdWords will replace it with the consumers search term. Using it can tell you exactly what your visitors are searching for.

You simply use this in the url for your landing page, in the form a querystring parameter. A querystring parameter is a piece of information you can pass to a url as a key-value pair. It's part of the url, but doesn't affect the path or page name. You will need server side scripting, like PHP or ASP.NET to take advantage of the technique.

For example, perhaps your landing page is [domain]/myPage.aspx. You can add the querystring like [domain]/myPage.aspx?search={keyword}. When AdWords displays your ad, it will replace the token with the search term and it will now be a parameter passed to your page.

You take the search term and add it to a database so you have a record of every search term used to reach your website. You will learn exactly what consumers are looking for when they come to your website.