The most effective Search Engine Marketing is targeted at Google, Yahoo, and MSN, if you want to win the game of top online business marketing. The reason for that is that this is the big three in search engines that rate your articles and blogs. After your writing is rated they are indexed on the search engines and are brought up when someone does a search for your category. If you are a top online business marketer or aspiring to be you want to be rated in the top ten so your article or blog is on the first page with your name or business name.
The search engines are like the streets in your city, some streets are where people go to do business and that is where you want your business. It does not help your business to be located way off of the business street. You have heard the adage "The Three Most Important Things In Business are LOCATION, LOCATION, LOCATION".
It is no different when in the Online Home Business. You need to know SEO so that you can be on the correct business street and get noticed, UNDERSTAND.
So cutting to the chase, how do you have a successful campaign to get noticed on Google, Yahoo and MSN. There are two main ways and they are Pay per Click, and organic SEO.
Pay Per Click is just as it sounds, you pay for every click on your ad the you have posted where it can be seen whether the person buys or not. If you have a good enough buyer ratio to the clicks and a high enough markup on your product or service you can make very good money. It takes a lot of time and research to get good at this and it can get expensive while you figure it out. Of coarse it is easier if you have help, or hire a company to help you, more expense.
The other way to get ranked on the first page, the left side of search results is smart writing. I won't pretend this is free, on the contrary, time is money, this can be expensive also. But if you have more time than money this is an excellent way to go. It will take time to learn the ropes and how to get noticed. It will also cost money for access to information on how to design and build your articles so they rank in the Search Engines.
But, the good news is once you have a good article ranked or even just out there it can go viral. That means that other writers that are writing about tips to online business marketing use your article to link to theirs. Or your article gets reprinted in another publishers newsletter or article complete with your link back to your store. If the article or blog post is done to others liking it can just be repeatedly picked up and past around for years of free advertising in articles around the world about online business marketing with your business url attached.
That is when you will get great referrals to your business and it will be free forever.
Good luck, and work hard and compete
John Vanous
Article Source: http://EzineArticles.com/?expert=John_Vanous
