An Effective Marketing Tool

An effective and inexpensive marketing tool that has been around for decades is networking. Social networking via the internet, including Facebook, MySpace, ActiveRain and LinkedIn seem to be the latest craze. However, time and time again, face to face networking has been successful in bringing together many new contacts and business opportunities for professionals of all industries.

Organized networking groups are everywhere. The Chamber of Commerce, Toastmasters, and Business and Networking International, can be found in most major markets throughout the world. With a little homework and minimal cost, you can join one or more groups in your local market and experience the potential of untapped prospects.

Another option would be to start your own networking group. Like-minded professionals can meet once or twice a month at a pre-determined location to "tout" the services or products they provide. Starting your own group gives you control over the size of the group and the types of professionals who will be attending.

Either option provides an opportunity to meet people and share ideas with those who have the same goal in mind. Let's face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone needs what you have and the success of any business starts with getting in front of more people.

When attending a networking meeting, be sure you have twice as many business cards as there are attendees. Each participant should receive two cards from you; one for themselves and one to give someone they may know.

At each meeting you will be given the opportunity to give a one to two minute infomercial about yourself and your products or services. Rehearse what you are going to say, and then rehearse it again. The spotlight will be on you and you want to make your first impression your best impression.

When researching networking groups or starting your own group, try to limit the number of professionals within your own industry. In other words, if you are in the Real Estate business you would not want seven other Realtors in your group. The same would hold true for Insurance Brokers, Doctors, Contractors or other professionals.

Face to face networking is an inexpensive way to meet new people, in a short amount of time, who are looking for other successful businesses to help promote a common goal. It is a fantastic avenue. And who knows, you may make a few friends along the way.

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