"Add keywords to website," one of the most popular phrases in the history of the World Wide Web. How do you add keyword? Where do they come from? How do you find them and choose the right keywords? Why can't you just take a wild guess at keywords you think people type in search engines? What's the big deal?
It seems like the logical thing to do but it's not. There are three kinds of traffic, paid, organic and social network. All three of these methods need preciseness when searching for good keywords to use.
Paid traffic is generated when a website owner pays for the clicks that drive traffic to their website. Each major search engine has proprietary software for keyword research. Google has Adwords, Yahoo has Search Marketing, also called Ad Center, and MSN or Bing has Microsoft Ad Center.
Their keyword tools were built with the advertiser in mind that has a lot of money to spend on ads. For this article, we are focusing on those who don't have a lot of money and are looking for a lot of organic traffic.
Adding keywords to a website is not a guessing game. You can spend years guessing at what you think are good keywords and never hit the mark. Unfortunately, I say that from experience. There is a more sane way to find good keywords starting with the Google Search Keyword Tool. It's free, it's powerful and quite an excellent tool.
Keywords that drive traffic to websites are often overlooked. Finding keywords that get a lot of search volume, doesn't mean they are the right keywords to use. It means the keywords are highly sought after and tough to rank for. It's your job to discover keywords that have low competition. Don't get discouraged. Good keywords still exist.
If you don't use the right keywords, your website will be none existent. A website with no traffic is a dead website.
There are tons of search tools you can buy for keyword research but, the Google search tool is tops in my opinion. I like using free tools that get the job done.
Each keyword you place on your website is like food for search engines. Feed it bad keywords and you will get bad results. Just like keywords, every page of content you add to your website should be related to other pages on your website.
There was a time you could stuff keywords all over a website and get tons of traffic. Those days are gone. Keyword stuffing is not allowed anymore. Resist the temptation to stuff keywords.
Carefully researched keywords will drive traffic to your website if done correctly. The key to finding and using the right keywords is, knowing which ones bring traffic and which ones don't.
Do careful research of your keywords before adding them to you website!
Top 5 Keyword Tips when using the Google Search Keyword Tool:
1. Keyword Competition indicated by green and white bar.
2. Global Monthly Searches.
3. Local Monthly Searches.
4. Local Search Trends.
5. Estimated Average CPC or Cost Per Click.
For more comprehensive info on how to add keywords to websites visit my website at CreateAWebsitePlan.com where you will also find articles on domain registration names, website story boarding, and how website beginners can get past road blocks when building websites.
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