In today's online marketplace people are very skeptical in regards to advertising. The skepticism comes upon them immediately as they read the offer. They look for "the catch" that will keep it from being the great sounding opportunity that the advertiser presents. This is a natural response as the internet is filled with so many scams and consumers are acting very cautiously to protect themselves.
The ad copy could read "Make Thousands of Dollars Working at Home" but the reader will be thinking "Yea and how much is this going to cost me?" The ad copy may not have mentioned any cost involved but the reader is looking for a catch in all offers. If they don't see "the catch" they still assume that there has to be one.
You want to cover as many bases as you can in order to justify that purchase or sign up in the eyes of your prospect. This is where the power of "NO" becomes important.
In the sales process when a prospect has doubts they'll respond back with any number of reasons as to why this offer is not for them. The sales person will come back with a rebuttal. With that thought in mind you want to cover all of your bases ahead of the "no" by justifying why the offer will benefit them and this is how the power of "NO" is important.
By this I mean that it's important to tell them what's NOT expected from them! No cost to join, 30 day free trial period, no fear of being left alone to learn...full support provided for free, no get rich quick scheme, you get the idea.
The very best way to utilize the word "NO" to get your prospects to say "YES" is by letting them know from the beginning what is not expected of them which eliminates the proverbial "catches" that people are always looking to find!
Linda Saville Trempe is creator of "Affiliate Online Marketing Strategies & Program Review" http://freetrainingblog.com. Linda is active as a Super Sponsor at Tissa Godavitarne's Acme/GDI Support Forum, enjoys mentoring others seeking success, blogger, webmaster and author. She resides in Colorado Springs, CO and is mother of a grown son & daughter and grandmother to 3. She is a serious affiliate marketer.
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