For publicity and advertisement purpose, the most cost-effective method so far has been the cheap leaflet printing. Be it big established business owners, medium and small not-so-established business owners, restaurant owners, mall owners, everyone nowadays are finding out ways to reach out to their erstwhile customers.
For big and established businessmen, leaflets are aimed to reach large and varied customers; for medium and small businessmen, leaflets are aimed at providing value for money.
The following are a 'must' for cheap leaflet printing:
1. Possessing some knowledge about leaflets - procedure of production, type and cost of paper used, cost of printing, printing schedule and delivery schedule.
2. Designing your leaflet as you would want it - length, width, text, typeface and font size, logos/pictures and color combination.
3. Creating a computer file yourself to be given to the printer.
4. Getting a maximum number of leaflets printed at one go to reduce the cost per copy. The more number of leaflets, lesser will be the cost per copy. For example, say 500 leaflets will cost you $200. If you get 1000 printed, then the cost will be $220; 2000 printed, the cost will be $240 and so on.
5. Briefing your printer about the size of the leaflets - A4, or A5 or A3.
6. Requesting your printer to print about 10 leaflets with different color combination. Once you see all, you can choose the best one and finalize.
Once you get firsthand experience of it, you will know that cheap leaflet printing is always viable!
About this Author
Ms Mary Britts
http://www.ukcolourprinting.com
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