AMSOIL is a corporation based in Superior, Wisconsin that makes and packages synthetic lubricants and filters. The company was founded in 1972, but its story begins in the mid 1960s. Lieutenant Amatuzio, a jet fighter squadron commander, was impressed by the performance of synthetic lubricants in jet engines and began studying their possible automotive applications. In 1972, after a period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.

The next year, Amatuzio developed a marketing plan to get his new product to customers. His marketing plan made it possible for customers to have personal contact with a dealer who could take the time to explain the product and answer questions.

This business model still stands today, it's known as a multi level marketing model. AMSOIL products are sold through independent Dealers. Those people that become AMSOIL dealers range from people who are looking for extra money, something to do in their spare time, or just looking to have their own full time business. A person can start an independent AMSOIL Dealership for under $50.

AMSOIL products include motor oil, diesel oil, motorcycle oil, thynthetic oil, power sport oil, gear lube, transmission fluid, etc. The company claims that parts and vehicles will last longer when AMSOIL products are used. Also, users of the product will increase their gas mileage and reduce oil waste, sledge, and wear.

AMSOIL also wholly owns and manages a multi level marketing subsidiary called Altrum, which markets multivitamins, water filters, and cleaning products. Altrum Plus, a natural liquid organic fertilizer division called AGGrand, can be used in the home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming. AMSOIL markets their products through a Multi-Level Marketing (MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts.

In conclusion Amsoil is not a fraud. There have have been reports that many of their products don't work like they are said to but on the other hand I was able to locate testimonies from a number of people that love AMSOIL products. The business opportunity within Amsoil is similar to that of any MLM today. To create success within the MLM industry you will need to recruit friends and family, attend and promote hotel meetings, attend and promote product parties, attend and promote home presentations and attend company sponsored seminars.

Although Amsoil provides good services and products, the actual reality of a normal person making any sort of profit is very small. It would take hundreds of people, a lot of time, and the proper skill and knowledge to achieve your financial goals.