The competition between horse sellers is heating up. There is more supply and less demand for horses, making it harder to sell them than ever before. You need to approach selling your next horse with some planning and effort if you want to sell for top dollar, and as quickly as possible. The following areas of focus will ensure sales success in a good market or a bad one.
Think Like A Horse Buyer
When selling your horse, you might be surprised to learn that you need to think like a horse buyer first and foremost. The horse buyer is not interested in a sales pitch and many often do not care what you think about your horse. The primary consideration a horse buyer has is to obtain accurate information. The process of horse shopping is part emotional response and part fact gathering. You have to appeal to both sides of a buyer to make the sale. Appeal to the buyers emotions by providing good photos of your horse, along with great videos, and a story.
Horse Pricing
Generally sellers want to know what a horse is worth. This can be a very difficult question to answer and varies widely within disciplines, regions, and breeds. Do research online at horse classified ad sites. Ask local trainers who specialize in horses for sale like yours. Ask people you know that may have sold similar horses, such as a breeder.
How long will it take to sell?
This can vary greatly and is directly related to the listing price and your horse marketing efforts. Many times a horse simply does not sell because the seller has a unrealistic idea of how much work can go into the horse sales process.
Preparing your horse for sale.
If your selling a riding horse, be sure it is ridable for your most likely type of buyer. If not, keep in mind people do not often buy potential without wanting a deal too. Consider waiting to put the training on him or her if your horse is not ready to sell.
Make It Easy
Make is easy for buyers to get the information they need to make a decision to buy it. You must provide good photos and video to even have a chance at standing out against the competition.
Quality Presentation
Ride your horse well when buyers come to try it, or while riding in photo and video sessions. Use the zoom feature on your camera. Edit your photos and video to show off the most important and best features of your horse.
Where To Market Your Horse
The most obvious places to promote horses and ponies for sale are classified sites. You can list your horse on Twitter, Facebook, and YouTube too, but you generally need thousands of friends/followers/subscribers to get noticed by a serious buyer. Selling a horse is a numbers game.
Plan Ahead
Different times of the year are better to sell horses. Spring and fall see the most activity. You need to prepare early to have a solid presentation of your horse when the peak times arrive. Wait too long and you will likely miss out until the next peak season.
When selling your horse, be flexible and patient. Realize that all of your efforts will pay off if the price is right and you have made a solid effort to show off your horse. If something is not working fix it. From feedback provided by buyers and honest friends you can make adjustments on price, and make new photos and videos if needed, or as training progresses.
I have been buying and selling horses for high dollar sales figures for well over a decade. Solid horse selling techniques and practices apply to all breeds and all disciplines of horses for sale. Regardless whether you have hunter jumper horses for sale or dressage ponies for sale, good equine marketing works.
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