Getting loads of traffic to your website is one thing and getting continual passive traffic that converts into loads of business is another. I am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it. Now, if you are successful in providing the user what he wanted within the first few minutes of him landing on your website, then chances are that you have got yourself a loyal visitor who will return or in some cases, a customer who will give you business. Either ways, the content on your website plays a very important role in making the user feel comfortable and like your website. Spare a moment to think about the websites that you frequently visit on the internet. What makes you visit those websites again and again? Ease of use, quality tutorials, helpful links and quality information are some of the factors. So you see, compelling content goes a long way in making or breaking your website.

Write the right content

The user should be able to find the content easily. In other words, it should be rich in keywords or keyword phrases. If you are a freelance copywriter and have a website that doesn't use the words 'freelance copywriter' anywhere, then the chances that search engines will list you are highly unlikely. Secondly, the content on your website must be evergreen. In other words it must not be outdated. I have seen many websites on the internet with content that dates back to 2003. No wonder they are languishing at the bottom of the SERPS. The mere thought of going online with such content is scary.

Present it to the user

Patience is a very rare virtue on the internet and web users are the perfect example of this. They do not have the time or patience to read through every webpage on the internet. They will simply scan through the page looking for interesting lines or phrases that may prove to be helpful. So ensure that the content is split into small scanable paragraphs with interesting headings. This way, the user can easily scan through the whole page. If I have managed to get you to read this article till this point, then I have been fairly successful in writing a readable as well as a scanable article. And take a look at the words that are highlighted in bold. These are keywords or keyword phrases.

Let's sum it all up once again.

1. Quality updated content
2. Short and sweet sentences
3. Broken up into paragraphs
4. Smart headings and titles
5. Easy to find and scan through
6. Keywords in the right density

So you see, I have tried to write an informative article with keywords, and the keyword density is also acceptable. This is a perfect example of SEO content.