Building a website that ranks high in the search engines is not very difficult to do, if your niche is not overly competitive. Many times, just by optimizating your on page content you can easily rank quite high. Here are seven things you must do to your website to help you achieve this.

1. Unique Content

Fresh, unique content, that is constantly updated is one of the easiest ways to get a lot of traffic, but many people ignore this because creating good content takes work.

2. No Flash

While having lots of flash graphics on your website might seem cool, it doesn't help your rankings, and in most cases hurts it. Many people design very nice websites with out any flash graphics at all.

3. Clean HTML

When you are creating your website, make sure all your code is nice and easily readable by the search engines.

4. Relevant Links

Make sure any outgoing links you have on your website are relevant to what your website is about.

5. Proper Keyword Density

If you have your keyword density higher then 4 or 5% it will appear spammy and not be very easily readable for humans. Avoid this technique at all costs. Any short term gains from this will be lost once you are caught.

6. Good Use of Images

With more and more people searching for images online, a few well placed images on your website can improve rankings and traffic.

7. Proper Keyword Placement

Make sure you place your keyword in the title of the page and in the first sentence at a minimum.