You can't build a personal brand until you do a little soul searching and research. Let's take a look at some things to think about when developing your brand.

First, perform a self-assessment. What are your most important values? Consider these carefully for they will form the foundation or heart of your brand. Here I'm talking about personal values - honesty, trustworthiness, patience - that transcend workplace values.

Do you exhibit these values consistently? Ask for candid opinions from colleagues, family and friends.

What comes to mind when they think of the brand called you? You may find the answer to this question fascinating because each person has a little different view of who they think you are and how they describe you. Is this view consistent with your stated values? If not, what can you do to change these perceptions?

Next, review your personal image as it relates to the workplace. Clothes may not make the man, but - like it or not - they do make a visual statement about who you are.

Do you dress for the job you have or the job you want? What is the state of your personal grooming? What is your body language like when talking with co-workers, or supervisors?

Are you always prepared for meetings? If a colleague asks for something that you should have, could you find it or access it quickly? How do you service your colleagues and your company's customers when they make a request of you? Do you answer the telephone politely? How is your email etiquette?

Are your workspace and your computer desktop organized so that you can get to things quickly and efficiently? How does it appear to someone coming to your doorway?

Are you up-to-speed on all the skills you need to excel at your job? Do you take advantage of all training offered?

As with businesses, only a few people ever do the upfront work necessary to bring their personal brand to fruition.

Will your brand thrive thanks to a coordinated effort on your part, or will it always need brand aid because of neglect? You hold the key.