7 Guaranteed Ways to Waste Your Dental Marketing Dollars!

Too many dentists make very costly mistakes when they pay for marketing. These mistakes can cost them time, money and in the worst case, lead to bankruptcy. Here are 7 costly marketing mistakes every dentist must avoid:

Mistake #1- "Me Too" Marketing - looking and sounding like every "other" dentist's marketing is a big mistake because it does not give your prospect a reason to choose you.

Mistake #2- No Offer - not having an irresistible offer in your marketing is the huge waste of money because your prospect needs a big reason to call for an appointment.

Mistake #3- No Deadline - an ad that runs without a deadline is a complete waste of money. That's because a deadline is "the ultimate motivator" that will get your prospect to respond.

Mistake #4- No Benefits - an ad without benefits is like a fish without water. Benefits tell your reader, "What's in it for them?" Too many dentists run ads without clear benefits.

Mistake #5 - No Story - a good story can drive the entire marketing piece. But for some reason, dentists are afraid to tell their story. Make sure you add stories to your dental marketing pieces. And you'll see a huge increase in your ROI.

Mistake #6- Image Advertising - focusing on how your ad "looks" instead of how it "performs" is a big mistake. Dentists should instead focus on their marketing ROI.

Mistake #7- You've Got To Get Your Name "Out There" - if an ad doesn't work the first time, it won't work the second time. Listening to people who tell you to "get your name out there" is a huge waste of money. Instead hold your marketing accountable. If an ad doesn't work, move on and try something else.

If you would like more information on "tried and true" marketing principles to grow your dental practice, then be sure to visit Wes Murph's brand spanking new website at: http://www.DentalMarketingDynamite.com. This website has been set up exclusively to provide dentists with lots of helpful dental marketing tips.