Here's an extra tip we'll throw in for good measure: steer clear of any black hat tricks that are designed to cheat the system. When it comes to web design and SEO (Search engine optimisation) play fair, play by the rules, and your website will not only stand a far better chance of being found, it will stay there too. We specialise in web design in Chester and we have seen plenty of websites that have been removed from Google because their rules have been broken.
Search engine optimisation tip 1:
Assuming you already have a website, take a close look at the code. Is it W3C compliant? Can screen readers (and Google) make sense of it? Is the code as lean as possible? We often remove javascript from pages we are asked to optimise and move all styling into external style sheets.
Search engine optimisation tip 2:
Analyse the competition. See how much competition there is for your chosen keywords and find out as much as you can about how the competition is chasing for their traffic. Install Google Analytics to measure your results and set sensible goals that can be achieved over time.
Search engine optimisation tip 3:
Insert your chosen keywords into ALL meta tags, not forgetting the TITLE tag, which should be unique on each page. Create an xml sitemap and make sure Google knows where it is.
Search engine optimisation tip 4:
Create great, unique content. Use keywords intelligently in your text and don't over do it.
Search engine optimisation tip 5:
Get high quality links from other websites or blogs to your website. Be very choosey and always opt for quality over quantity.
We always remind our web design Chester clients that SEO is an ongoing process that can take considerable effort over a long period of time. If a website needs a Google presence quickly and the wait for a rise through the organic listings is too long, we recommend a Google PPC campaign.
About this Author
Article Source: http://EzineArticles.com/?expert=Simon_P_Davies
