If you're having challenges implementing a recycling program or getting participation, here are some tips:
1. Take a look at the containers you are using. Is it abundantly clear what materials go into each container?
2. Are the containers placed for convenience? Be honest - people are just not going to walk the entire length of your building just to recycle a single Coke can. If you can err on the side of more containers, do it.
3. Ask for suggestions from your co-workers. You'd be surprised how many people actually DO care about this, even if their at-work behavior is less than exemplary. By asking for their input, you can more effectively deputize them to be part of the solution.
4. Aim high! Why not consider a composting program? Maybe your apartment-dwelling, tree-hugging young employees will be thrilled to bring their kitchen scraps from home. And then blog about what a cool employer you are. There are a lot of composting services cropping up all over. It may not be as crazy as it sounds.
5. Please do not underestimate the value of good design! Color, size, material, and graphics play a deeply significant role in effective communication. Lavishing attention on your recycling bins communicates that it's a high priority in your workplace. You really can make recycling fun and sexy - if you embrace the beauty, ease and grace of good design.
Being trained in the design arts, I firmly believe that if it's not convenient or beautiful enough, people won't bother. Yes, beauty has a powerful, usually subliminal effect on us. If something is repugnant and hard to do - why waste your time on it?
Harness the power of good design to make your recycling program sexy!
Founder and Publisher Julie E. Gabrielli is an award-winning architect who was instrumental in starting the sustainable design movement in Baltimore over ten years ago.
My expertise is as an industry-changer, and I have also worked with institutions to develop sustainability initiatives. I now work with small business owners to take their business in a green direction, starting with clear framework and vision, identifying new markets, crafting a green brand and message, developing new products, assessing and reducing their footprint, and giving back.
Find the program that will work for you at http://www.goforchange.com/programs/
Julie E. Gabrielli, NCARB, LEED
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