What is the purpose of your website? This is the question you should be asking yourself. Do you think that the purpose of your site is to give away free products? Or could it be one of those all things to all people kind of websites. If you truly don't know here are five points for you to consider.

1) Sell Something You're in business to make money I presume so sell something, this should be the purpose of your website, get a million visits to your Website and get ready for huge bandwidth fees. Get a million paying customers and you will make your bank manager smile. A visitor to your website should have two choices which are

Buy your product or service

Leave email and other information for follow up

2) Build your list I don't know you, so I have no idea what level you've reached in online marketing. If this part of the article bores you I apologise but you do recognise its importance.You must build your list it will be your most valuable asset, if you have no list then you don't have a business that's how important it is to you.

3) Your unique web position What makes your website unique? Why should your visitors buy from you Instead of your competitors.The above questions need to be answered if you want long term loyalty from visitors who buy something from you. there are a number of things that could make your website position unique such as price you could make your prices lower and have a higher sales turnover but those razor thin profit margins will hurt you if a big multi-purpose store which sells the same product decides to become your neighbour.

Quality: you could concentrate on making you're product or service of a higher quality to appeal to a more exclusive market. Switch your main focus to providing the best value for money stress this point to your customers who may be thinking that they can get whatever you are selling at a lower price some where else.

Warranty or guarantee: 30 day guarantees are old hat, besides it a requirement by law. To make your website really stand out offer your customers guarantees that last for a year or even two. This will show how confident you are about your goods a variation of this would be to offer your product for free for a thirty day period. Let your customers try before they buy and you will have a much better chance of dominating the market.

4) Joint venture deals Internet marketing and advertising have a stormy relationship its like a bad marriage between two people who constantly argue with one another.The problem is that advertising costs money sometimes a lot of money and its risky You never know what will work or won't work but it's a necessary evil especially if you're new to online marketing. Once you've established yourself and have built a responsive list of customers your best and most profitable method of marketing will be through joint ventures.

The advantages of a joint venture is that it eliminates the risks and cost associated with normal advertising. All you have to do is contact other successful webmasters and offer them a percentage of your sales if they market your products to their lists.

5) what's your backend like It's a marketing fact you can't succeed online if you have only one income stream If you sell your product once to a customer and then look for other customers you'll never make a decent income that you can live on. What you need is a

backend product which can produce multiple streams of income for you. A ebook is an example you could use, say you sell it for $20 on your website spend $100 on advertising and get 6 sales that's $20 dollars you've just made, not much money I know but it gets worse after processing fees you actually make less than $20.

Still using your ebook lets say you were smart enough to add 10 more offers for products and services into the text of the ebook at an average selling price of $100 your cut is 40% that's $40 per sale if only 20% of your customers buy one product then you would make assuming you had 60 customers

60 customers x 20% buy = 12 customers x $40 each = $480

Now do you see the power of the backend sale and why you must include it in your Marketing plans as soon as possible