Search Engine Optimization is a long-term process that involves both on-site and off-site optimization of your website or blog. In this article we'll discuss 5 easy-to-perform steps for the on-page SEO process that can make a huge difference in search engine listings for your blog or website. Bear in mind that these steps are but a small part of the entire SEO process and performing them does not necessarily guarantee a top ranking on search engines. Think of these steps like a getting your driver license. Now that you got it you can drive, but you still have a long way to go before you're actually good at it.
1. Optimizing your pages title
Changing the title of the pages that are not search engine optimized is the first step for a quick improvement in the SERPs (Search Engine Results Pages) position. The title of a page has to be within 60-70 characters long, unique, descriptive and must contain the targeted keywords of that particular page. The titles also have to be attractive and easy to read and understand by the audience that is actively seeking your services or products. A good look at the competition and keyword research is a must before deciding the titles.
2. Optimizing your headings and meta description
The headings and meta description, as well as the title, are HTML elements that are displayed in the header of a web page. These contain additional information about the web page that are visible and important to search engines. The meta description has a big importance often neglected these days. These descriptions may not carry a big importance in the search engine optimization process but they are used by search engines as a short description of a page. This description is what users see when they look at your page on search engine listings and can make them click on your page or on someone else's. The meta description should be about 150 characters long, contain the pages main subject and must be appealing to the user eyes.
3. Internal Linking
Internal Linking is the way that all the pages of a website or blog are connected with each other. Starting from the landing page create links towards all the other important pages for both your visitors and for redirecting the "link juice" (Page Rank). Use the designated keywords as anchor text for the links and try to place the links within the context.
4. Optimizing the Page Content
One of the most important steps in SEO copy writing is to create a list of keywords that you are trying to optimize for, then choose those that users are actively seeking. Once you have your final keywords or key phrases that you decided to optimize for, incorporate them into your context, title and meta tag. But don't spam!
5. Use SEO Optimization Tools
Use Google's Webmaster Tools and Google Analytics to monitor your site's progress. In the online world you can find dozens of tools that can help you search engine optimize your site. Don't neglect the plugins or extensions of the browser you are using either as they can prove to be very useful to SEO.
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