Twitterholics don't spam - Now earlier last year going on and on about your product on Twitter was the thing to do until it became annoying to an extent where people unfollowed you. If in 2009 you added your tweets to be scheduled every 2 - 5 minutes and they recycled every 6 -10 hours no problemo. Today you cant recycle the same tweet more than twice a day on SocialOomph or other API schedulers. Of course there is a reason and logic to this from Twitter's end. How many of us have multiple thousand followers and vice versa for those who don't they get to see your repeated tweets in a shorter duration and that is not why they have followed you to be brand hammered. It is no longer cool to tweet multiple tweets in less than 60 secs unlike the nascent days where you could tweet like you're on a roll. Again the same problem of the timeline of your followers getting jammed by only your tweets. People please understand we have now evolved a whole lot this year, we do not follow anyone because we love or care for them and their stuff but because they have something useful & interesting to share with us every now and then. Nobody's interested in you if you are too loud all the time. If you have nothing valuable or exciting to share don't rub in your blah blah blah in others timeline we have the option of unfollowing you. Your tweets as a part of social media marketing strategy should have impact on your followers if you can even tweet twice or thrice a day but something important for people to know it would fetch more followers than jabbering aloud always. If every tweet is exciting nobody will remain excited about them....don't cry wolf here.
The ever changing faces of Facebook - This is one social networking site that has no constant look or features since 2007. Its rapid updates on its own news feed, features, applications, accessibility to users and most importantly its privacy or rather social openness insights and add ons have always garnered plenty hype and discussions and the users are forever suffering from dementia of how it was a month back to use the same feature on Facebook wall. Since the updates are minor they don't necessarily catch the eye immediately by lay man but of course in terms of marketing they open up the world as an oyster. Last year what you put out on your wall was restricted to your network however the whole open graph episode that created a ruckus with privacy issues gave a complete overhaul to brands where their updates could land up on search engines, could be searched from Facebook openly and did not require any access point unless the privacy was customized to specific users. Last year you uploaded YouTube videos and twitter updates automatically on your wall but other blogs, sites, applications, social bookmarking was limited this has changed. This year whatever and I mean anything that you do online can be shared with your Facebook world by just signing into that site via your login id. The best way to do this was Facebook's aggressive attempt to include their sign in button into almost all sites and blogs and social news sites like Digg, StumbleUpon, etc. You could be everywhere online with just one sign in how brilliant is that? How come Google didn't think of it I wonder. Facebook promised your brand a good traffic and social virility if you included its sign in to your platform. Facebook pages outgrew Facebook profiles for a simple reason it could connect to your brand more creatively through (static FBML coding) your brand landing page viewed on the landing page of Facebook. We could convert our Facebook profile with a huge data or users directly or as a port key to our landing page. Speak about pouring traffic through social media marketing and the page gave you whatever you wanted to do with all access all creative effort guaranteed. I myself love working on brand page that I have developed and seen great insights through social engagement.
Gmail goes Buzzing - With all the changes taking place you couldn't imagine Google remaining behind and with their existing Gmail, reader and blogger user-base the smartest thing they did was to simply activate the social platform into your Gmail by a click. Although it was much noisy earlier what with every comment and every buzz being honked in your inbox every single minute and if it gets popular you'd hated to have given your buzz or commented on a popular site post. Last year you had to feed your latest blog post to go social; buzz has changed that as it inherently posts your blog post to its timeline to be accessed by your buzz followers. Buzz was really quick to add their share button on blogs and sites as well as integrate twitter and Facebook with its timeline so that people could share their buzz on their twitter page and Facebook wall update. The best part of buzz is that its right in your Gmail and there need not be a separate sing up for it nor a change in window. They did provide the option to stop your buzz with Gmail and go independent like any other social sites but who wants disintegration when you rarely have to do anything to update buzz profile. If you are on reader or anywhere and you feel like sharing stuff all you need to do is press share this since most often you are connected with Gmail or Google in some way or other. Buzz has a flaw however it hasn't become exciting or fun to get people buzzing or come to physically listen to the buzz like twitter or Facebook hook you. Something to work on Googlers.
Blogger, WordPress & Tumblr become more social - Last year you write some great stuff or post a video on your blog and then share it physically on your social networks or social news sites for people to stumble upon it. How about getting social delivery boy for it this year? Yes I use it and everyone does it too this year, online applications and aggregator sites like dlvr.it help you integrate your social networks and blogs or website pages together. Next time you update your blog or page consider it signed and delivered to your social platforms. Blogs have become socially savvy as they were originally intended to be, you can integrate it directly to Facebook via networked blogs app, Buzz via authentication if you aren't using blogger. Sharing buttons are a raving rant all over the blogosphere and they are even getting sexier more web 2.0 user friendly which makes sharing and integration so one click thing. RSSing & feedburning every blog is so 2009 isn't it?
Be there or be Foursquare - Applause it overdue for this one spark of genius idea. Foursquare has truly brought in the whole world into your tiny phone or social network. Like our world hadn't shrunk with the internet coming of age and twitter already that Foursquare and Gowalla packed us all into a can like sardines. You could review, cry out, cheer for your favorite place in the world from anywhere and make sure your friends and acquaintances know about it. Foursquare has done what no other social networking site has dared to venture before it made each individual a food critic, store recommender, pathfinder, explorer par excellence. It gave your client that last power it didn't have to rip your brand apart if you didn't serve well at the same time to put you up on a pedestal by showing the whole world how popular your joint is by check ins and mayor badges. Cash registered went out of fashion the day check ins came in vogue and so was the competition thicker amongst brands as well as users who wanted to grab the first mayor badge like it was a prize money kept in a crystal jar.
This was just the most significant changes in brand social media marketing there are more changes and lessons learnt in social networking as time has passed by. Please come back for more changes to be adapted to.
Online Marketing Training and Online Business set up, Blogging, Article writing, Content Development connect to Neha Wasnik on Neha Wasnik Worldwide
skype - nehawasnik24 with a message "Saw this contact detail on EzineArticles"
Article Source: http://EzineArticles.com/?expert=Neha_Wasnik
