When making a comprehensive advertising plan for your product or service an offline advertising facet should feature in. The days of posters, flyers and magazine adverts are still here to make good use of.
A well designed, well placed poster will get you many more impressions and for much cheaper than the equivalent pay per click advertisement.
Since the aim is to make the most money possible by spending the least then offline marketing is a great way to go.
Here are 5 of my favorite offline marketing techniques.
1. Posters
As I mentioned above a well designed poster that is placed in a prime location is a wonderful way to gain exposure. After considering who are most likely to be interested in your product then simply go and put them where you believe they would be found.
When universities open up if you've got a product about making money online then campuses are a great location. Before new years if you've got a product about losing weight or quitting an addiction then all over your city people will be looking for the next diet plan or program to help them be a better person for the new year.
2. Magazine adverts
Taking out ad space in a quality magazine in your city or region is a sure fire way to get targeted traffic to your product or service.
When taking out ad space find out what printing resolution they prefer so that when designing the advert you understand how it's going to look in print.
Also when making the advert remember that in small spaces less is actually more. This is because having the graphics and slogans appear 'clean' and uncluttered will actually communicate the message better.
3. Radio adverts
These might take a little more work to put together but when it comes to the amount of people you're going to reach for the price you pay radio ads are amazing quality (and quantity).
Make sure to pick the radio stations you'd expect your demographic to listen to and to make sure when your 'spot' will be.
Picking a great radio station but having a spot at the wrong time will not produce favorable results.
4. Flyers
These will increase the reach of your message and presence in the city or cities you are advertising in. Have some energetic students do a couple of hours every weekend outside one of the busiest malls in your area and watch the traffic to your website explode!
5. Public transport banners
Having banners on public transport vehicles is one of the most amazing modes of advertising due to how many people you reach everyday. When getting your first banner done make sure to work closely with the company or organization managing the ad space to make sure that your ad comes out as perfect as you imagined it to be.
Thank you for your time and have a wonderful day!
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