Article marketing can be a great method for building traffic and links to just about any online business. However, not every article is going to be effective at this task. There are some things you can do to maximize the effectiveness of your articles. Here's a few tips:

Write a GREAT Title

A boring title is probably the number 1 problem many articles face. With an article title, you have a split second to grab the attention of the reader and make them read on to find out more. You must grab their attention and hold on to it. Use words that will appeal to readers psychologically and make them click to read the entire article. You should also make sure to integrate a long tail keyword phrase into your title, when appropriate.

Be Informative

There are many shortcuts you can take to writing articles. Whether it's using some sort of software or rewriting articles or taking bits and pieces of existing articles and website content for other sources, these methods are fine for researching an article, but not for putting together a truly great article. Do your research, then put together a great article from that research. Always make sure to have solid content and don't use filler and fluff to pad the wording counts. Instead of writing 10 articles of low quality really fast, you'll get better results by taking that time to write 1 fantastic article that people will really want to read and use.

Be Unique

There's not many subjects that haven't been covered online, but it's important to make sure you add your own unique spin to whatever you are writing about. Don't simply regurgitate what you've read, you need to provide your own unique perspective on it.

Avoid Self Promotion

When writing an article, keep in mind that it is not a press release or sales text for your website. An article needs to be informative and have real content to it. Try to avoid promoting any products, services or websites in the text of your article, that should be reserved for your resource box.

Resource Box

One of the most important aspects of article marketing is writing a good resource box. The resource box needs to be the place in your article that converts and gets the reader to click on the link to your website. Grab the attention of the reader with attention getting keywords. Try offering something free, like a newsletter subscription or a free ebook.